Why not Flower, Flower Shop, Florist or Online Florist?
Longer keyphrases are easier to SEO and rank in the first 2 pages of the search engine result listing. Main reason being there are lesser competitions. Most site owners will target the very competitive one-word terms and two-word phrases such as flowers, florist, flower shop, online florist and so on.
Also people who entered longer keyphrases tend to be in the advanced stage of the buying cycle so the chance of her/him making a purchase is higher.
In the case study: Online Flower Delivery in Singapore, I wrote that according to OneUpWeb.com keyword study in 2005, 3-word and 4-word terms were more profitable. Owners of new site will have faster result when targeting such longer keyphrases.
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